ON THE FLY

ON THE FLY is a user generated recipe book created in collaboration with Veg Box People subscribers.

On a weekly basis, ingredients that were contained in seasonal veg boxes were used in Instagram polls, where the audience voted for ingredients they wanted to see recipes for. Recipes were then made 'on the fly', documented, and posted for the audience to try for themselves. The archive of imagery and recipes was then made into a multi-faceted outcome, which included a textbook, a photobook, a tea towel, and a musette bag featuring an annual seasonal vegetable chart.

ON THE FLY is part of the food-based project OneDishRoom. Initiated in collaboration with NOMA and STANDARD PRACTICE, OneDishRoom started as a weekly lunchtime food offering with a focus on local produce and affordable dishes.



Outputs
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Links
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